Find My Taste

Find My Taste is a multi category marketplace designed to collapse everyday commerce into a single, coherent experience that connects users to restaurants, pharmacies, cosmetics stores, perfume vendors, and general retail outlets through one unified system of discovery, ordering, and delivery. At its core, it reduces the friction between intent and fulfilment, allowing users to simply express a need while the system surfaces relevant options without requiring them to think in categories or platforms. Built around accessibility and locality, vendors exist not as abstract listings but as active participants in a living marketplace defined by speed, reliability, and trust, where each category operates independently yet remains connected through a shared behavioural and visual logic that ensures seamless movement across the ecosystem.

The objective was to design a system that unifies fragmented retail behaviours without flattening their individuality, removing the cognitive burden of switching between platforms for food, health, beauty, and daily essentials, and replacing it with a single entry point that understands context and intent. It aimed to create a marketplace where discovery is emergent rather than forced, allowing users to move from need to solution without complexity, while also ensuring local businesses are surfaced through relevance, proximity, and clarity rather than scale alone. Ultimately, the goal was to build a product where convenience does not dilute structure, and structure does not restrict growth.

The system reorganised how users interacted with everyday services by collapsing fragmented browsing behaviours into a single continuous flow of intent and action, resulting in shorter, more direct user journeys with clearer navigation across categories that once existed as separate mental and digital spaces. Vendor visibility improved through a more balanced marketplace logic that prioritised relevance over hierarchy, enabling smaller local businesses to compete alongside larger providers within the same discovery layer while maintaining fairness in exposure. The platform also established a scalable foundation for expansion, allowing new categories to be introduced without disrupting the core experience and reinforcing its adaptability as a long-term marketplace infrastructure. Ultimately, it shifted not just usability, but how everyday commerce can be structured, perceived, and accessed within a single unified system.

Brand StrategyBrand IdentityUX StrategyUI/UX DesignVisual DesignInformation Architecture

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Find My Taste

The objective was to design a system that unifies fragmented retail behaviours without flattening their individuality, removing the cognitive burden of switching between platforms for food, health, beauty, and daily essentials, and replacing it with a single entry point that understands context and intent. It aimed to create a marketplace where discovery is emergent rather than forced, allowing users to move from need to solution without complexity, while also ensuring local businesses are surfaced through relevance, proximity, and clarity rather than scale alone. Ultimately, the goal was to build a product where convenience does not dilute structure, and structure does not restrict growth.

The system reorganised how users interacted with everyday services by collapsing fragmented browsing behaviours into a single continuous flow of intent and action, resulting in shorter, more direct user journeys with clearer navigation across categories that once existed as separate mental and digital spaces. Vendor visibility improved through a more balanced marketplace logic that prioritised relevance over hierarchy, enabling smaller local businesses to compete alongside larger providers within the same discovery layer while maintaining fairness in exposure. The platform also established a scalable foundation for expansion, allowing new categories to be introduced without disrupting the core experience and reinforcing its adaptability as a long-term marketplace infrastructure. Ultimately, it shifted not just usability, but how everyday commerce can be structured, perceived, and accessed within a single unified system.

Brand StrategyBrand IdentityUX StrategyUI/UX DesignVisual DesignInformation Architecture

Oluwaseun Pelumi

Adesipe Tomide

Afolabi Tunde